At Vimeo, I lead B2B social strategy and create video-first content that highlights our products, customer stories, and company culture. I also partner with our executive team to strengthen their thought leadership through tailored social strategy, videos, and social content for their personal LinkedIn accounts.
In my first two quarters, I helped grow our community with a 295% increase in net new followers and a 1,925% increase in engagement.
Some of my favorite projects have been launching a LinkedIn Newsletter that quickly grew to 14K organic subscribers in just two days, starting a new Instagram channel for our enterprise audience, and creating content to celebrate our biggest product launches. Check out some my work below and in-feed on LinkedIn and our new Instagram.
Executive thought leadership content
Helped shape our social strategy and launch our second Instagram
In partnership with product marketing, I launched a LinkedIn Newsletter highlighting our monthly product updates and how to use them. Upon launch, in the first two days, I garnered 14k organic subscribers and closed the quarter with 24k.
Partnership + Product
2025 marked the year in which Vimeo shipped the most products and updates the company has ever released in a year. These updates/products each came with unique social positioning and content.