I’m a Director of Social, Copywriter, and Fashion Influencer based in New York. 

I’ve spent the last 8+ years of my career focusing on creating scroll-stopping content and building impactful community programs.

Inside the office, I’ve had the opportunity to create everything from social content to TV commercials for Meta, Instagram, Vimeo, BMW, Cheetos, Xfinity, Doritos, Sanzo, and more.

In my last year at, Meta I held two roles: Head of Social for Meta Prosper (Meta’s first Asian-focused social channel and global program) and a Creative Strategist for Meta’s largest global b2b social channels: @InstagramForBusiness and @MetaForBusiness

Outside the office, I’m a dog mom, a fashion influencer, an Ad Age Generation Next Mentee, and the founder of Diverse ’n Determined a career resource for the BIPOC+ community. 

DM’s are always open for work, mentorship, and good vibes: Sarahvellab22@gmail.com